Hadirnya Mitsubishi Xpander Cross sebagai MPV Crossover di Indonesia memberikan pilihan lain bagi masyarakat Indonesia dalam menentukan kendaraan keluarga yang serbaguna. Sejalan dengan tagline “Don’t Stop. Xpand Your Adventure” yang disematkan pada Xpander Cross ini, maka PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) menyuguhkan kampanye digital #AyoGasTerus yang mengajak Mitsubishi Family untuk bertualang bersama.

Kampanye digital #AyoGasTerus ini merupakan sebuah ajakan untuk keluarga Indonesia agar tidak berhenti mengeksplorasi perjalanan yang penuh petualangan, mencapai semua ambisi, cita-cita dan tujuan bersama dengan orang-orang yang tercinta yang telah mendukung perjalanan selama ini.

“Mitsubishi Motors ingin dapat mendukung keluarga Indonesia untuk berbagi waktu berkualitas bersama orang-orang tercinta dan mencapai lebih banyak petualangan baru. Dengan kombinasi semua kebaikan yang dimiliki dari sebuah SUV dan MPV, Xpander Cross siap menjadi teman bertualang Anda juga dalam menjalani berbagai tantangan sehari-hari,” ungkap Naoya Nakamura, Presiden Direktur PT MMKSI.

Seiring dengan perkembangan pasar dan ekonomi Indonesia, langkah kehidupan menjadi semakin cepat dan sibuk menjadikan semakin dibutuhkannya waktu berkualitas bersama keluarga dan kerabat. Kampanye terbaru #AyoGasTerus merupakan salah satu langkah PT MMKSI dalam mendorong masyarakat Indonesia untuk terus melaju dalam bertualang, melalui kompetisi photo story yang memberikan kesempatan untuk berbagi cerita mengenai petualangan di destinasi impian.

“Kami memperkenalkan tak hanya produk terkini, namun juga gaya hidup baru. Kami pun ingin mendukung keluarga Indonesia untuk membagikan cerita petualangan impian mereka melalui kampanye #AyoGasTerus bersama Xpander Cross dengan para influencers pilihan kami: Nicholas Saputra, Denny Sumargo, Arif Muhammad, dan brand ambassador kami Rifat Sungkar,” jelas Nakamura.

Dalam kampanye #AyoGasTerus PT MMKSI juga memperkenalkan 4 (empat) orang adventure buddies yang akan menjadi teman bertualang, seperti halnya Xpander Cross yang siap menjadi ”Your Adventure Buddy”.

Kampanye ini memberikan pilihan kepada peserta untuk dapat bertualang ke pantai bersama dengan Nicholas Saputra, menjajal medan menantang di pegunungan bersama Denny Sumargo, mengeksplor sudut kota bersama Arif Muhammad, ataupun mencapai setiap ambisi seperti halnya Rifat Sungkar dalam mencapai garis finis pada arena balap.

Empat orang Adventure Buddies yang bergabung dalam #AyoGasTerus ini, juga hadir dalam sesi talkshow peluncuran kampanye di pameran Mitsubishi Motors Auto Show Summarecon Mall Serpong. Dan tidak hanya itu, masing-masing Adventure Buddy tersebut juga akan hadir dan mengajak masyarakat untuk mencoba langsung Xpander Cross pada event Mitsubishi Motors Auto Show di beberapa kota lainnya.

Bagi Mitsubishi Family yang tertarik untuk mengikuti kampanye #AyoGasTerus ini bisa langsung mengakses website www.XpandYourAdventure.com kemudian melakukan registrasi WEB ID. Kampanye ini terbuka untuk umum, peserta juga dapat dengan bebas memilih tim yang merepresentasi dirinya.

Untuk informasi lebih lengkapnya bisa cek langsung ke website di atas, dan juga follow akun sosial media Mitsubishi Motors Indonesia ya.


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